ux design and conversion optimisation
User experience design (UXD) and conversion rate optimisation techniques inspired by data, with measurable results
ux design and conversion optimisation
User experience design (UXD) and conversion rate optimisation techniques inspired by data, with measurable results
Data-informed (not data-driven) UX design
We design, build and optimise web, mobile and responsive sites while working to increase conversion rate, improve user engagement, raise brand awareness and extend brand reach for our clients.
To do this, we use data to inform rather than drive our user experience design and conversion rate optimisation processes. This helps to mitigate the risks of digital design work and allow for creativity and intuition within user centred design (UCD) and conversion rate optimisation.
By analysing a combination of qualitative and quantitative data sources including web analytics, user research and media campaign results, we gain actionable insights that take the guesswork out of design decisions.
Design your website
User research, user testing, user experience design (UXD) and build to deliver successful user experiences and data informed web, mobile and responsive websites.
Improve your website
Landing page optimisation (LPO) and conversion rate optimisation (CRO) to deliver measurable site performance improvements so you can maximise media campaign ROI.
Promote your website
Landing page build and testing to support lead generation campaigns with search engine optimisation (SEO), pay per click (PPC) and display advertising provided by trusted partners.
design showcase
We work on a consultancy basis, crafting user experiences for individuals, businesses and award-winning digital agencies
design showcase
We work on a consultancy basis, crafting user experiences for individuals, businesses and award-winning digital agencies
Informed Design in action
UX design and content strategy
203% uplift in traffic and 12% uplift in referrals for MyDestination.com
Conversion rate optimisation
124% uplift in landing page conversion rate for Cow & Gate's C&G baby club
Responsive web design and build
Website accessible via multiple devices and screen sizes for ASH design + assessment
our training courses
We create and deliver bespoke CRO, UX design and digital copywriting training courses.
our training courses
We create and deliver bespoke CRO, UX design and digital copywriting training courses.
Training courses
Our training courses are designed to challenge you at every turn, offering insightful and actionable advice.
about informed design
We're a multi-disciplined UX design and optimisation consultancy
about informed design
We're a multi-disciplined UX design and optimisation consultancy
What we do
We learn about our clients' business, undertake user and market research and analyse web or customer data to better understand audience and business needs.
We use this information, with some creative flair, to design user interactions and optimise web, mobile and responsive sites.
We use many tools and technologies in our trade including Adobe Design Suite, Sketch, Morae, Axure, OmniGraffle and Optimizely.
How we work
We work on a consultancy basis with our own clients and also in partnership with digital agencies.
We use a trusted network of contacts to scale our team up or down to meet the needs of each new project.
Based near Edinburgh, we work with a wide variety of clients across many sectors in Scotland, the rest of the UK and Europe.
Who we are
We are Certified Professionals for Usability and User Experience awarded by the International Usability and UX Qualification Board (UXQB).
We are also CRO specialists and digital marketing professionals who enjoy designing, optimising and marketing user experiences.
Our team has top digital agency experience leading complex international design and marketing campaigns for brands big and small.
If you have a project you need help with, get in touch.